Corporate event at the FIFA Museum Zurich: an event venue with team spirit, tech and real experiences

A corporate event at the FIFA Museum Zurich is more than simply “booking a venue”. It gives you a setting that instantly brings people together – because football speaks a language everyone understands: emotion, teamwork and competition. At the same time, the museum is designed for professional business formats: from meetings and workshops to evening events – for 20 to 800 guests.

So if you’re planning a team event, a conference or a company celebration in Zurich and want a venue that naturally sparks conversation, this is a strong choice.

Why the FIFA Museum Zurich is such a good fit for corporate events

Many corporate events don’t fail because of content, but because of the energy in the room. At the FIFA Museum, that energy is there from the start – the surroundings create curiosity and encourage exchange. Another advantage: the event areas are structured in a way that lets you shape your day clearly. Plenary sessions, breakouts and hospitality can be combined smoothly, without the programme feeling fragmented.

It’s also practical if you need people to dial in: the museum offers solutions for hybrid formats.

Event spaces at the FIFA Museum: which option suits which format?

For presentations, conferences and plenary sessions: the Arena

If you need a strong stage setting – for keynotes, updates or a town hall – the Arena is the central option. It combines a stage, large screens and stadium-style seating and is suitable for formats of up to 140 people.

For workshops, trainings and breakouts: Maracanã and Wembley

For focused work, Maracanã and Wembley are ideal. Maracanã is the larger seminar room (up to 75 people) and is equipped with modern audio and video technology – explicitly also for hybrid event formats. Wembley complements it as a smaller room (up to 20 people) and is perfect for breakouts, project groups or confidential sessions. Used together, setups of up to 100 people are possible, depending on the format.

For dinner, apéritifs and networking: World Cup Lounge, Champions Lounge and the Terrace

For the culinary part of your event, you can deliberately shift the mood – from work mode into networking and hospitality. The World Cup Lounge is suited to dinners and business lunches and includes a terrace overlooking Tessinerplatz (up to 120 people). The Champions Lounge is a stylish hospitality option for apéritifs, presentations or product moments (up to 70 people). For summer parties, The Terrace is an excellent fit (up to 100 people).

For an evening wow moment: The Rainbow

If you want a visual highlight to round off your event, The Rainbow is ideal. The area features the national jerseys of all 211 FIFA member associations and suits evening events for up to 250 people.

For large-scale events: Rent a Museum

For major company celebrations, client events or annual gatherings, the “Rent a Museum” option is available. This gives you the full museum setting – for up to 800 guests, and, if desired, outside normal opening hours.

Side programmes: how to turn your FIFA Museum event into a true experience

The FIFA Museum offers side programmes that integrate naturally into your schedule – not as “show”, but as energy boosts and genuine team-building elements.

Many groups like to start with a guided tour: it creates a shared opening and instantly gives people something to talk about. VIP tours with former Swiss football legends are also available. From there, you can increase the activity level – for example with Pinball (a walk-in, playable pinball experience), which works especially well as a team challenge.

If you need short, easily controlled activation, the football quiz is ideal – as a morning kick-off, a post-lunch boost, or a relaxed close. Table football is similarly uncomplicated (up to three tables, and it can be run as an internal “World Championship”). For a modern high-score moment, the Virtual Soccer Zone offers VR play (modes “Header” and “Goalkeeper”).

For special highlights, there are Zubi specials with Pascal Zuberbühler and the option of a live match analysis – exclusively in the reserved Champions Lounge. Speakers from the world of football are also available, adding impulses around leadership, fair play, motivation and teamwork.

Event highlights: Christmas party, conference day or World Cup event

If you want a clearly defined event format, these options are particularly attractive. Christmas parties at the FIFA Museum offer a setting that doesn’t need artificial staging – because the venue itself is the experience. For 2026 there are also World Cup packages for the FIFA World Cup 26, including live screenings of selected matches and complementary entertainment modules.

For classic business formats, day-meeting packages (half day or full day, from 20 people) are positioned as a streamlined solution – including room use, standard technology, catering, on-site staff and museum entry on the event day.

Sample flow: how to keep the day cohesive – not overloaded

A smooth schedule could look like this: you begin with arrival and a short welcome, run the plenary in the Arena, then move into breakouts (Maracanã/Wembley). After lunch, you add an activation element such as the quiz or VR – which noticeably lifts energy levels. The evening then shifts into hospitality in a lounge or the World Cup Lounge, depending on whether you prefer an apéritif or dinner. For larger groups, The Rainbow can provide a strong emotional finale.

Enquiry and booking via MICE Service Group

Want to plan your corporate event at the FIFA Museum Zurich professionally, without long coordination loops? Then enquiries and bookings go through MICE Service Group. We coordinate the right setup of event space, timing and side programme – aligned with your goals, group size and the atmosphere you want to create.

Simply send us your date, approximate number of guests and the type of event (workshop, conference, team event or celebration) – and you’ll receive a concrete concept proposal for your FIFA Museum event.

Photo Copyright: FIFA Museum